What is the difference between "product orientated" and "market orientated

[dwinning92]

businesses"? Please explain, i'm really struggling with my final business studies piece.

[joediamonds12]

A product orientated business = Gucci, Hugo Boss, Christian Dior (a business where the product quality or design is more important than taking market share and selling millions)

A market orientated business = Primark, Matalan or even Sony (a business where the price is pitched at what the customer percieves as the right amount. With Primark the customer wants really cheap disposable fashion clothes, with Sony the customer wants mid range reliable technology)

Product - all they care about is the product
Market - all they care about is selling to their customer/market segment.